Shane Finnegan is a Product Innovator at Thrive Market (@thrivemarket), focused on creating healthy high-quality products. In our conversation, we dig into regenerative farming - from what it is and how it works, to economic considerations and environmental benefits. Shane shares his insight from working directly with regenerative farmers - we talk about soil health, food choices, organic vs regenerative, climate impact and more.
About Shane:
Based in Los Angeles, Shane Finnegan is a Product Innovator for Thrive Market. Thrive Market is an e-commerce and membership-based grocer focused on natural, organic, and high-quality food products. It's also the first online grocer to become B Corp certified. As a Product Innovator, Shane is responsible for creating private label products under the Thrive Market brand ranging from concept to creation.
After years of working in software in New York, Shane moved into product creation and followed his love for food and cooking. With Thrive Market, he works closely with farmers and vendors focused on regenerative farming methods. In addition to his passion for regenerative farming and all things food, Shane is a self-confessed lover of the ocean and often found on his surfboard in Santa Monica.
