176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts.
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You’ll Learn
- A critical December 2023 deliverability update that will affect email deliverability if not addressed
- Three inbox protection updates announced by Gmail and Yahoo
- SPF, DMARC, and DKIM records: what they are and how to set up a record in your hosting provider
- Spoofing and phishing: the difference and how they will be impacted after the deliverability updates take effect
- The changes in unsubscribe buttons and what Klaviyo is going to do about it
- Potential alterations to custom preference pages you may need to make
Resources Mentioned in This Episode
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