101 - Vira’s back in the lab with special guest Matthew Holman. He’s an eCommerce subscription wizard who’s been helping brands boost customer loyalty and revenue by optimizing their subscription strategy.
You’ll Learn
- The different types of subscription models and which will work for you.
- How to track results from subscription programs.
- The most important metrics for a subscription business.
- Why managing customer churn is a key factor in the success of your subscriptions.
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