Description

147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation. 

RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:

• Recency: How recently a customer has made a purchase
• Frequency: How often a customer makes purchases
• Monetary Value: How much money a customer has spent

Listen to the episode and learn how to use RFM segmentation to personalize your customer journey! 

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