It's Part 2 of our conversation with Chris Solerno and Nick Paradise of Kennywood Park.Kennywood History• Founded in 1898 - 2 buildings still remain• Jack Rabbit - 1920• Thunderbolt - 1968Favorite Unique & Untold Kennywood Story Chris Salerno:• The school program - the park still has part-timers on staff that go into schools to sell hard tickets to school.• Company Picnics - there are so many companies and organizations that have had their picnic at Kennywood for over a hundred years. The park was built on picnics and it's still a major part of our draw.• 90% of business comes from Pittsburgh, but the internet has allowed the park to expand it's reach all over the world.• Channel management - television, radio, but social media and digital has come on strong! We create custom urls for companies to help promote their picnics. Has changed the whole dynamic.• Giant Eagle - a great promotional partnerNick "Two Tickets to Paradise" Paradise:• Large existing following that I've been able to expand.• From a PR perspective, we don't have to wait for the media. We can engage continually• Throw Back Thursday campaign - old images shared by followers• Video trend allows the park to make share the experience from another• Kennywood was BORN for social media - a great way to tell the many stories.• Fall in Love with Kennywood campaign• Bringing Back the Whale - Noah's ArcAudible.com Special OfferLet's Get Digital• Good, engaging content• Instagram - so perfect for Kennywood. Share your photos and stories.• SEE - Significant Emotional Experiences• We get to take people behind the curtain and show them what makes Kennywood tick.Kennywood SecretsChris - 4-D Theater - great experiences year roundNick - Star Refreshment Stand - secret short time to Potato Patch Fries!
