On the ninth episode of Candid Creative, Antonio continues the conversation with Ethan about sales, social media, and branding strategy.
- People are so protective of their own ideas. An idea by itself is frankly useless. It’s the action behind the idea that creates the value.
- Emotion drives everything. People are not logical in any regard.
- If you haven’t won people with emotion, you will never win them with logic.
- Tricking people into why something has value is probably not the best sales tactic.
- Do not compromise your integrity in order to make a sale.
- Understand where you fit against your competition.
- Find out what people actually care about.
Three Pillars of the Brand Strategy:
- Figure out the “Why.”
- Know your audience and what they want to believe in—figure that out.
- Find space within the market.
- Advertisement is somewhat easy to understand.
- Strangely, people attach a story in their heads that doesn’t always line up with reality.
- Stick to your guns with whatever story it is you’re trying to tell.
- The value of Instagram is surface-level.
- “How are you supposed to communicate anything of value on TikTok?”
- The better it looks the better it will perform (on Instagram).
- It’s hard to explain the value of a brand without their attention.
Follow Ethan on IG https://www.instagram.com/ethan.talk
Follow Ethan on YouTube https://www.youtube.com/channel/UCih-1haX7so5ouZVcNdU30g
Follow Antonio on IG @imantonioruiz
