On the sixth episode of The Candid Creative, our host Antonio Ruiz talks with Kareem of Pinterest fame. He talks about how he learned to use Pinterest to drive traffic. Early on, he realized that Pinterest isn’t really social media but a search engine. A lot of people know about the online world, but they shy away from it because they don’t know how to get the traffic.
The things that really work on Pinterest are pins. You have two types of pins: images and videos. Videos convert more, but images can convert. You also have the ability to post carousels, and they can be hits. A piece of content that really works boils down to the design. The majority of Pinterest users are scrolling on their phone, so you need to think about the real estate of the screen. You want to capture their attention quickly.
Kareem and Antonio also discuss optimization, SEO, and other tactics to use data to drive traffic to your site. Kareem started to spam affiliate links on Pinterest in an attempt to make a lot of money fast. Doing almost 100 in two or three days, his account was removed by Pinterest. After talking to them, he had to start from scratch, ultimately. But he’s thankful for this experience.
There are bits and pieces of good knowledge everywhere, you just have to look for them. Pinterest themselves actually teach you how to use the platform. It was a totally different ballpark when it came to the amount of data that was used. It doesn’t matter how many pins you make—what matters is how consistent you are pinning. You can even use tools to automate this process instead of doing it manually.
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Follow Kareem on IG at https://www.instagram.com/marketingwithkareem
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