On the sixteenth episode of Candid Creative, Antonio continues the conversation with Ethan about growing your content channels, increasing watchtime, and the value of storytelling.
- It’s hard to promote your own content when it’s not very good.
- SEO is not enough — you have to promote your content.
- Once you get the 100 subscribers, you need to focus on making your content super high-quality.
- Craft stories so that people will watch your videos to the end.
- Once you have an audience, it’s easier for people to come back for a connection with you.
- Hopefully, the work you do on YouTube can feed back into your Instagram.
- The thing that matters is watch time.
- You have to have a story that hooks people into it.
- The story is:
- Context
- Conflict
- Resolution
- You know when you hear a good storyteller.
- It’s not the same as performance arts, but a lot of the same principles translate.
- Engagement is king.
- You need to use emotion to draw people to your personality.
- Write down your personality traits: figure out who you are.
- It’s not easy to have personality and tell stories, but that’s how you succeed.
Find Ethan at his socials:
YouTube: https://www.youtube.com/channel/UCih-1haX7so5ouZVcNdU30g
Ethan says to follow his other socials from his YouTube
Follow Antonio on IG: @imantonioruiz.
Subscribe to The Candid Creative on YouTube
https://www.youtube.com/channel/UCKtnKlravLReQKvx56Ir58A
