Episode 12 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Edward East, co-founder and CEO of influencer marketing agency Billion Dollar Boy.
In this episode we discuss:
- Why now is a pivotal time for the influencer marketing industry and a time to scale.
- The struggle to keep up with client demand and find enough skilled influencer marketers
- How our industry can counter the gallons of digital ink devoted to negative editorial coverage about influencer marketing
- Why influencer marketing is quicker, cheaper and more scalable than other advertising channels
- 360Media - Why influencer marketing should be the centre of the marketing universe
- The International Federation of Red Cross and Red Crescent Societies fight against misinformation online with the help of influencers
- Yes, influencer marketing is measurable. And here's how to do it.
- Bespoke strategies for brands who sell through retailers and direct to consumer brands.
- Personalisation at scale as an exciting future reality
- Why micro influencers are not necessarily the bees' knees
- The need for the industry to professionalise through a professional body
Want to leave a comment or suggestion about the show? Leave a message at Influencer Marketing Lab.
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
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