An interview with Dr. Michelle Segar, Director of the SHARP Center at the University of Michigan, behavior change scientist, and author
And I'm asking people if being active or exercising feels like a chore from one (a chore) to a five (a gift). And through that answer, we find out whether people's reason or why for exercising is based on motives or reasons for exercising that research has found actually make it into a chore or are based on logical or should-based reasons, which we know from research and years of promoting exercise for these reasons are actually, they may get people to start exercising, but they don't get people to to continue.
Dr. Michelle Segar
Language and motivation for exercising
Helping people find their motivation
Moving from a chore to a gift
Health is not a motivator for exercise
Focusing on the short-term reasons for exercising
COVID-19 and exercise
Making lasting behavior change
The health & fitness industry communicating to reach the 80%
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