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In this episode, Joseph Monastiero from Revegy shares how most companies are just buying churn as sales, marketing, and customer success programs, communications and conversations are disjointed.
Within this podcast, you'll see:
- How the Revegy team is using ABM to drive account acquisition, retention, and expansion.
- Why teams need to stop handing off the baton as we’re in a relay race and how sales, marketing, and account management/customer success teams should be working as 1, especially when it comes to tier 1 accounts.
- The challenges GTM teams are having starting with account selection and planning -- and why these challenges are occurring.
- How sales, marketing, account management and RevOps teams need to align cross-functionally to create a tailored CX that positively impacts revenue KPIs.
- How GTM teams should be working together to accelerate accounts to revenue. We’ll discuss why accounts are getting stuck in their journey and what the teams can do together to ensure a win.
- How the race is not over once a deal is signed and how teams should be working together to retain and expand accounts.
After you listen to this webinar, you'll want to check out these additional resources that will help you win, protect and expand key accounts using ABM:
1) Why 2/3 of ABM Programs Fail - A Webinar with Personal ABM and the Pedowitz Group
2) How GTM Teams Are Winning and Expanding Key Tier 1 Accounts Using ABM - a Sales Hacker article.
3) How ABM Should Impact More Than the Pipeline - A Quick 3-Minute Podcast with Kristina Jaramillo
