As an entrepreneur, the entire world is your potential market. You can bring your unique product or service idea to a wide audience, and find new customers who are interested in being part of your community. When you see the world's cities and countries as your neighborhood, you are part of the economy, and if you have an offering that appeals to like-minded people in diverse markets, your message is on track. This episode discusses how you maintain the individuality of your product or service to allow those who are interested to find you in the bustling global marketplace. Your specific approach is the differentiator that you can use on a global basis.
