A detailed insight into the experience of and keynote presentation at the Australia China Business Council's Future Leader Forum by Mr Ben Dingle, Original founder of https://www.synlait.com and now http://nuchev.com.au and their premium https://www.oli6.com.au product.
With a focus on the infant formula market, though I suggest the learnings being applicable to any company with a focus on scaling in China, Ben discusses with us tangible and credible value in the consumers mind, the steps for engaging consumers in a global market, value chain alignment, channel partner relationships, market research methodologies and key take aways, the reality of being a brand without a credible home market and what it takes for you to have your finger on the pulse.
The Future Leaders Forum was MC'd by Lawrence Lam and the panel moderated by William Taing ้่ดขๅ, where Ben joined Karen Sinclair of https://watermark.com.au, Catherine Cervasio of http://aromababy.com and Wai Kit Lew from https://www.cleargo.com, the event put on by the great team at the ACBC Victoria, including Isabel Stewart, Madison Cahill and Virginia Birrell.
Originally uploaded September 22nd, 2018
This Interview produced by Bravo Charlie |
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