Why does a group of car dealerships hire a creative director? Usually a post exclusive to advertising agencies, PFAFF Automotive Partners recognized the value of creativity in helping them not only sell cars, but connect their passion to that of their customers. But it takes a unique individual to fill such a role. Laurance Yap is a veteran of automobilia having worked in and around cars with a view through a variety of lenses.
Creativity can be used to lead, influence and yes, sell cars. Laurance shares some of what inspires him when seeking to do just that.
