In this podcast episode, seasoned marketing expert Maribeth Ross discusses the evolving role of technology in marketing, particularly in the multifamily industry. She highlights the importance of understanding the buyer, whether in B2B or B2C marketing. Ross also shares insights on the use of AI in property management, automating tasks and enhancing consumer experience. She discusses her company, Perk, which uses AI-based tools to engage website visitors and capture leads. Ross emphasizes the need for multifamily spaces to adopt automation to meet renter expectations. She also shares her personal habit of taking morning beach walks.
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