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In this episode of the Leadership Vision Podcast, we speak with Derek Newberry, the Head of Organization and Culture Design at co:collective, about the importance of cultivating a purposeful organizational culture. Derek explains the concept of generative organizations that create value for various stakeholders and discusses his background in organizational anthropology. 

The conversation covers:

Derek shares practical advice on how leaders can be intentional about culture-building to ensure alignment and drive performance.

Derek's Books:


03:01 The Role of Anthropology in Organizational Culture
05:58 The Complexity of Culture in Organizations
07:15 Formative Experiences and Influences
09:28 Anthropology and Development Problems
10:41 Top-Down vs. Bottom-Up Approaches
12:14 Building and Changing Habits
16:13 Addressing Bad Habits in Organizations
19:10 The Importance of Team Rituals
22:16 Impact of Physical Environment on Culture
23:34 Challenges of Remote Work
25:06 Engaging Remote Colleagues
25:27 Post-Pandemic Workplace Challenges
26:17 Building a Shared Culture
26:53 Stakeholder Issues and Cultural Impact
27:18 Cultural Playbook
27:55 Google's Aligned Culture
30:19 The Role of Community in Workplace Culture
35:14 Technology's Influence on Culture
42:26 One Thing to Build Culture TODAY

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The Leadership Vision Podcast is a weekly show sharing our expertise in discovering, practicing, and implementing a Strengths-based approach to people, teams, and culture. Contact us to talk to us about helping your team understand the power of Strengths.