With a couple of different marketing methods, Kat and Bill are trying to figure out the best approach for finding leads in the Nashville, Tennessee market. One of their current favorite ways to find sellers is by scraping Zillow for leads, but it takes so long that it’s slowing them down.
Kat and Bill’s problem is a common one that beginning real estate investors run into. Do you have more time or money? And if you spend all of your time on activities that have a low rate of return, then how can you get to the point where every activity is yielding a high rate of return? I share some strategies with Kat and Bill to help them reduce the amount of time they’re currently wasting on marketing.
When should you make phone calls? You know what I’m going to tell you; whenever you can, you should pick up the phone. Stop looking for excuses to put artificial boundaries around the work you can do. You can talk yourself out of every time slot if you give yourself an out.
A little apprehensive about talking on the phone to strangers and asking them questions about their property, I give Bill a pep talk about how easy it can be to have a normal conversation that gives you information that you need to know. Figuring out a seller’s situation is going to be the key to help you position an offer that gets them interested in selling to you.
If you’re at the beginning of your investor journey, and you need some more eyes on your business system, send me a message. I’d love to help figure out how you can plug the holes in your marketing system so that you can turn yourself into an efficient marketing machine.
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