Eddie Palacios is no stranger to real estate, but he’s currently transitioning from being an acquisition manager to a real estate investor. He’s building out his own system right now as he figures out how all of the moving parts work. And he’s creating that funnel that serves him up warm leads to follow up on. We hop on a coaching call to work through the part of the process that he’s a little stuck on.
Eddie’s done a great job figuring out that being too scripted on a phone call was killing his rapport with sellers. He pulled back from pre-selecting financing options because they were tripping up his conversations, and he shifted to having 80% of the conversation be the seller talking. This is a super common problem, so take this as a reality check; how’s that going for you?
With a system in place and a VA warming up his leads, Eddie feels confident that he’s headed in the right direction. However, inputting data into the CRM isn’t going as smoothly for him. For me, I like to have as many records as possible to get as many leads as possible. Once the record is turned into a lead, that’s when I input leads into the CRM. Positioning leads this way makes it easier to scale up.
I advise most of my coaching clients to get a whiteboard. Having a visual reminder in front of you about where your hot leads are at is the best way that I know of to keep them in the front of your mind. There’s no guessing for you or your team about how many properties you have in the pipeline.
Are you ready for another pair of eyes on your business? Do you need a better business system to help you process your records into leads? I’d love to see if we’d be a good fit.
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