No, it's not a football term. It may be time to write a whole new chapter in your crisis emergency playbook with the emerging AI technology and deepfakes that could put your company, and your reputation, in peril. The boys talk to Josh Weiss, president of 10to1 PR, about this emerging concern, and what to do about it.
This episode is brought to you by Bradford White — trusted by pros for high-quality, innovative products. Their new AeroTherm Series G2 hybrid electric heat pump water heater is their most efficient yet, boasting a best-in-class 4.20 UEF on the 65-gallon model. It features the easy-to-use ICON System LED display, ultra-quiet operation, and flexible zero-clearance installation. Plus, with Bradford White Wave built-in connectivity, you can perform diagnostics remotely and your customers
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