On the 23rd episode of Marketing Interruption, your host Andrew Maff talks about the things you should and shouldn't consider when creating a newsletter. He lists his DOs of personalization, A/B testing, segmentation, visualization, giving it character, and providing value. He also touches on his DON'Ts of don't be boring, blasting out blog posts, length of time between sends, grammatical errors, and more.
Tune in and enjoy today's interruption!
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