A topic I am all too familiar with, SaaS. I've been involved in the SaaS industry since 2006 having worked for a global Internet, Email and Data Security vendor.
I wanted to chat with someone in the same space to understand how their business has been impacted over the past 6 months.
I'm thankful to Aaron Browning of FrontSpin, a BDR Outreach Platform, for joining me in this episode.
For some, this past 6 months hasn't affected their businesses too badly, and FrontSpin, I'm pleased to say, is one of them.
Aaron shares the growing pain they encountered as well as how they had to change their approach to sales.
As usual, we both share some interesting books to read.
Aaron's Books
Buy Then Build by Walker Deibel
Lee's Book
Predictable Revenue by Aaron Ross & Marylou Tyler
