Description

Adam Carswell shares Next Level content of Frank Kern at Funnel Hacking Live discussing how to increase sales for your business using internet content. His conversation brings to light how to get the attention of your audience and to stand out from your competition by creating “before-the-line” advertisements that focus on your audience's wants and how they can get them. Frank also explains how to optimize your “behind-the-line” marketing by fixing the four processes that lead people to buying your product. 

In this episode, Frank talks about:

• Influencer blindness 
• Before-the-line versus behind-the-line marketing
• Focusing on your audience and what they want in your advertisements 
• Advertising to your audience how they can get what they want while simultaneously making offers
• The four ways that people don’t follow through on a sale from behind-the-line marketing material
• The offer being the most important thing for your opt-in marketing over the copy

 
Adam would like to give a huge thanks to everyone listening for contributing their most valuable resource—their time.

Episode Resources:
Adam J. Carswell Facebook Group | RaiseMasters | Carswell.io

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