How do you know if your Facebook ads are going to work? How do you know what your audience is actually resonating with and going to take action on?
It’s all a bit of a guessing game right? And what you might click on doesn’t necessarily mean that your audience is going to click on it.
So what can you do?
In marketing we use what’s called A/B testing, a strategy that involves creating multiple variations of an ad and testing them against each other to determine which version or versions performs better.
Tune in to hear more about A/B testing and how you can take your Facebook ads to the next level.
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Links mentioned:
Facebook Ads Prep School
Client Attraction Code
ADvisory
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Instagram: @bianca_mckenzie
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