When you start running Facebook and/or Instagram ads you’ll be getting tons of data that you might not quite understand or know what to do with.
So I’d like to talk about which advertising metrics you need to watch.
Of course it all depends on what you’re trying to achieve with your ads and how you have set them up, but we’ll go through a few scenarios that will help you understand your numbers better.
As an ads manager I watch all of the metrics and you should too, but there are a few that I pay close attention to. In this episode I talk about the Facebook ads metrics to be watching for your e-commerce business or your service based business.
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