In this episode I’d like to talk about ROI and Facebook ads.
ROI, which stands for return on investment, is a tricky one and one that everyone seems to talk about. Everyone wants to get a return, aka sales and money for their investments and rightly so.
What does often baffle me though is that many people only look at ROI when an exchange of money is involved and not necessarily when they exchange time.
I know it’s harder to quantify ROI when you look at a time investment, but it’s so important to look at the whole picture.
For example, do you know what the ROI is on your time investment in social media? And I mean organic social media, like posting on your Instagram feed or creating reels. How much is your time investment really paying you back?
Something to look into right?
But today I want to talk about ROI from Facebook & Instagram advertising and specifically how you can best maximise your ROI with Facebook ads.
What I’m going to talk about might actually surprise you, so tune in.
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