On the weekend I was browsing small business websites and I came across something that really does makes me annoyed that so many businesses don’t do this. So today's episode is brought to you by my annoyance (just kidding).
As I was browsing through these websites, I went to their about pages. In case you didn’t know this, your about page is one of the most frequently visited pages of your website.
I was on probably 4 or 5 different websites and looked at their about pages. Out of all of these websites only one, ONE, had this crucial element on their about page.
The rest spouted all generic ‘about us’ stuff that wasn’t even really about them, or about me, it was impersonal and I’m suspecting that their ‘us’ talk is one person hiding behind their website and trying to look bigger than they are.
Tune in to hear how you can improve your about page
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