Setting up an ecommerce store and selling your product is one thing, but there’s so much more to selling a product.
So let’s talk about packaging and why it matters.
Online shopping is huge. People get parcels every day.
I actually pick up parcels from the post office regularly (yes, my secret is out).
My online shopping experience doesn’t end when I add things to my cart and check out, I’d argue that it’s when it starts.
Your packaging is part of the experience for your customer and there’s a big difference in sending it in a plain white post satchel vs a beautifully branded box.
One of the things I bought while I was pregnant, and also during my recovery, were maternity leggings and recovery shorts from Plie Australia. Each time I picked up my parcel from the post office I would get a little giddy because the box is beautifully branded, the items are always wrapped carefully in tissue paper and it includes postcards about the product and the business inside. The entire experience is one that’s well thought out and exciting for the customer.
🎧 Tune in to hear more
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...
