Description

Social marketing engages users, helps them get interested in products, drives quality leads and boosts online reputation.

Social media is not only about posting on Instagram, but about people, conversations and developing leads (and sales) from those relationships.

Meet Estela Alcaide - social media manager at Mango.
Her motto is: Social media is social. People are connecting, and that means brands need to engage too!

Discover her journey, what  skills do you need for this career, how the pandemic change the social media strategy, how do you manage to develop and expand the community and more in today's episode.

Social Media Manager at Mango

Find out:

• How did you start your career? 
• What does your day-to-day schedule look like? 
• What skills do you need for this career?
• How would you describe Mango's social media strategy? 
• Did pandemic change the social media strategy - how? 
• How do you manage to develop and expand the community.? 
• What are the most significant marketing challenges you have at Mango? 
• Can you tell me something about one of the most important campaigns on social media, which were the campaign results? - in general, not things you can not share
• If you could teach me three things about social media management, what would you teach me?

Mango on Instagram
Estela Alcaide
Socialinsider
Maria Ganta