Abigail Rogers is a Senior Social Media Manager for PUMA, managing their football global digital campaigns, content and strategy.
She has experience working across multiple countries and cultures with brands such as PUMA in Germany & Nike in Amsterdam and the digital powerhouse agency LOOP in Austria.
When not working, she loves to watch and play sports as well as traveling to explore new countries.”
Discover her journey, lessons learned, social media campaigns, what skills you need for this career, and more in today's episode.
Social Media Manager at Puma.
Find out:
- How did you start your career?
- What is Puma?
- What does your day-to-day schedule look like?
- What skills do you need for this career?
- How the pandemic changed the social media strategy for Puma?
- What's the most important lesson you've learned through your career?
- How do you manage to develop and expand a community?
- Can you tell me something about one of the most important campaigns on social media for Puma, which were the campaign results?
- If you could teach me three things about social media management, what would you teach me?
Puma on Instagram
Abigail Rogers
Socialinsider
Maria Ganta
