We are continuing season 2 of the Insider Insights Podcast with Vanina Harel - Social Media Campaigns Manager at National Geographic.
She believes that the media has the power not only to inform and educate but also to create emotional connections and change behaviors.
Let's discover the strategy behind National Geographic.
What to listen for:
- [0:00] Introduction
- [1:20] How did you start your career?
- [2:09] Day-to-day schedule
- [3:18] What skills do you need to develop as a social media manager?
- [6:12] How did the pandemic change the social media strategy at National Geographic?
- [7:28] What are the most significant marketing challenges?
- [8:37] How do you manage to keep the community engaged?
- [10:10] The steps behind building a successful social media campaign
- [12:35] Where do you find inspiration
- [13:28] One of the most important campaigns you did at National Geographic
- [16:19] If you could teach me 3 things about managing social media campaigns, what would you teach me.
Vanina Harel
