Avoid competing on price and MAKE MORE PROFIT.
Many clients out there value QUALITY more than anything - they are not necessarily price-oriented. As general contractors, it is our job to define their problems and offer solutions - we want to find the need then fill it!
We must EMPATHIZE with our clients and understand they want peace of mind, security, and satisfaction. By giving massive amounts of value, transactions will occur naturally.
In order to take this approach, we must practice "firmness with courtesy". Set your client profile and stick to it. Lead your business in such a way that the client buys in accordance with YOUR process - not the other way around.
If you're curious about the business that we are in or franchising opportunities, visit:
https://businessforbuilders.ca/contact-us/
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