When LGN opened in 2011, it was a CrossFit affiliate. Shortly after its first year, the CrossFit name was replaced with "Performance." Shortly after that, the affiliate status was dropped.
It's not a path for everyone or every gym. But, it allowed LGN to grow its membership numbers, retention numbers, coaches and instilled pride and ownership in the product.
If you love CrossFit, it's still OK to like this episode.
If someone you know should hear it for one reason or another, please spread it around. I'd love to continue to grow the audience and the 4th Shift.
Talk to you soon.
Affiliate links:
Rescue1CBD Use code TAILBOARD for 15% off
Frontline Optics use code TAILBOARD for 15% off
Fourth Frontier.com Use code FFTailboard for 25% discount on the X2 strap
Athletic Brewing- Code TTFP10
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Thank you for listening and let's all keep working to be more capable and durable both on shift and away from it.
