You’re talking to a potential customer about a particular product or service. They seem to love your sales pitch. But then they throw out an objection such as your price it too high or they have to think about. Either way, it seems like the sale isn’t going to happen. What should you do?
Acquiring a new customer can cost 5x more than retaining a current customer, which is why co-hosts Nola Boea and Lori Vajda wanted to discuss the power of a sales technique call the downsell. Not familiar with it or how it works? Tune in to find out how downselling can help you grow your business bottom line.
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In This Episode You’ll Learn
Key points Lori and Nola are sharing in this episode:
(01:36:56) What is upselling, how does it work and why is it so effective with a certain type of buyer?
(03:47:92) How to use cross-selling, when it works best and why it’s so effective.
(05:23.59) When your customer show interest in your offer, but is hesitant to make the commitment, this sales technique works best.
(06:49.89) How to strategically use the upsell, downsell and cross-sell to help increase your profits.
(8:26.33) The five ways downselling helps increase your bottom line.
Resources
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