Whether your business goal is to get more leads, build a sales funnel or increase conversions, content plays a crucial role in guiding people through the buyers’ journey.
In this episode, Nola Boea and Lori Vajda share tips and examples so you can match your messaging to your prospective buyer’s stage of awareness.From videos to images to blogs, content helps your prospective customers and leads learn about you as a brand, gather information about your products and services. It also helps you, as a business, position yourself as an expert in the marketplace.
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In This Episode You’ll Learn
Key points Lori and Nola are sharing in this episode:
(04:32:99) In the buyer’s journey, as a business owner, this is how you can view content at each stage, including examples.
(08:28.24) What marketing messaging is critical to have on your business website for stage 4 in order to guide your ideal customer.
(11:50:19) An example of how prospective customers evaluate your business and move from stage 2 (Problem Aware) through to stage 5 (Most Aware) to purchase.
(14:58:69) Here are 7 ideas you can use to move your prospective buyer to the final stage.
Resources
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