Hello Listeners, We’re so glad you came to our Sticky Brand Lab podcast. This week, we are taking some time to enjoy the holidays with our families. So I hope you will enjoy this replay of one of our early podcasts, and glean some useful tips or timely inspiration from it. Next week, we’ll have a brand new episode for you. So, here you go. Enjoy!
Show Notes
Nola and Lori set out to see if they could take their own professional looking headshots and ‘lifestyle’ professional photos using only their smartphones. How successful were they? What can you learn from their experience so you can take the best photos and use them in branding your side hustle?
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Sticky Brand Lab
Let’s get this shoot, we mean the episode started!
In This Episode You’ll Learn
Just like you need a website, email address, brand colors and brand messaging for your side hustle, you also need professional headshots and photos as the face of your business. These professional ‘lifestyle’ photos give customers a face to go with the name of your business. It brings a human element to business, and can help you promote your personal brand in an incredibly positive way. One really good photo can have multiple uses such as on the about page of your business website, Facebook, Twitter, Instagram, or LinkedIn pages as well as in your email signature.
(2:35.54) What personal branding is and why it’s so important for your side hustle.
(3:59.92) The biggest and often most overlooked reason you need professional photos.
(5:57.60) One of the most important and most visited places on your website.
(12:23.54) Use these tips and tricks to capture your best expressions.
(19:28.23) Our favorite apps for hiding shadows and minimizing fine lines and wrinkles.
Resources
Pose Checklist by Photographer Maggie Kirkland
Helpful Videos
From the Science of People
Makeup & poses from Dominique Sachse (pronounced Sacksa): Flattering Poses for Fabulous Photos
Wardrobe tips from Kimberly Rodriguez of KRPersonalstyle.com; Link to her YouTube tutorial
Maya of Shameless Swag Link to her YouTube tutorial
