Show Notes
You have years of experience and knowledge; have you considered offering consulting services as a side business? To find out how to get started as an independent consultant, Lori Vajda and Nola Boea sat down with speaker, trainer, entrepreneur, author, and sales enablement consultant, Melissa Madian, Founder and Chief Fabulous Officer of TMM Enablement Services. Melissa shares her insights, tips and methods professionals can use to effectively market, position and brand yourself as a consultant.
Thanks for Listening!
Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled. http://www.StickyBrandLab.com
In This Episode You’ll Learn
(5:22.94) How do you take a degree that is not related to the field you find yourself working in and turn it into a new opportunity for gaining new experience?
(6:56.31) Certain personality types embrace new learning, while others avoid it altogether. What can you learn from Melissa’s approach to sales enablement, that could help you become the go-to person? And, more importantly, how could it set you apart from your colleagues?
(8:04.71) When it comes to educating executives who don’t know they have a problem and need your services, Melissa lays out an actionable roadmap that speaks their language.
(9:16:20) If you want to work for yourself, you have to learn how to ‘sell’ your services. Unfortunately, according to Melissa, many women get in their own way, primarily because they want to fit in. Hear Melissa’s tip for getting past this hurdle to become successful.
(11:37:33) As a consultant, you are your own brand and as such are responsible for promoting your expertise. Melissa shares insights and tips for how, where and in what ways you can promote your ideas, knowledge and expertise in a way that attracts interest.
(15:41:34) Action steps you can take to successfully transition from your fulltime job into your new role as an independent consultant.
(18:24:32) One great tip for establishing and promoting yourself as a consultant, write a book. Write what you know is an adage that when put into practice, can help you build credibility to a wider audience.
Resources
You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
Book: Enabler? I Hardly Know Her!: How to Make the Sales Experience Not Suck Find it on Amazon
To Get Melissa’s Walt Disney Quote: Sticky Brand Lab Resource Page
This episode was supported by: Be-YOU-nique
