As an entrepreneur, writing can be a great way to share your ideas, opinions, and thought leadership. It’s also the perfect way to position yourself as an expert within your market niche, and nurture engagement with current customers as well as prospective buyers. How can you use thought leadership to boost brand awareness and build trust with referrals, buyers, prospects?
To find out, Nola Boea and Lori Vajda sat down with authors and bloggers Kristina Adams and Ellie Betts. These writers share their tips, tools, and resources to help smart, successful, aspiring entrepreneurs get started as writers and thought leaders.
Why You Should Listen To This Episode. In It You’ll Learn:
In today's increasingly connected digital world, your writing has the power to foster engagement with current customers (who you want to retain) and prospective buyers (who you want to convert into paying clients). And not to mention, 83% of buyers believe it helps them trust an organization.
(9:34.84) Why using cute titles for your blog posts, articles and books is a terrible idea! And how to choose titles that deliver a unique selling point.
(11:03.46) Help for writers so they can get over the mental roadblocks that are holding them back from starting or finishing their books, articles and blog posts.
(13:47.48) Why writing one book is not enough and how you can use the Netflix model to write, publish and profit from your books.
(14:35.22) 7 tips to improve your business and thought leadership writing, and how you can use it to set yourself apart from the competition, get referrals and attract your ideal clients.
(18:57:10) Why your writing needs a niche and how you can turn your opinion pieces, blogs, and books about your business, industry or marketplace into one.
(25:11:47) 5 tips to use blogging or writing to develop an income stream.
Resources
DIY Build Your Own Business Website - Course Link
Episode #45 with Kristina Adams: Three Authors Share Their Tips to Help You Write Your First Book. Listen on Apple podcast, Google podcast, Spotify, Stitcher or Sticky Brand Lab
The Writer’s Cookbook website
The Writer’s Mindset podcast
Books from author Kristina Adams
Writers Cookbook Facebook page
Recipe for Victoria Sponge Cake
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
