Meet Carol. What happens when you take a major metropolitan area, throw out an audacious community giving challenge and start your clock for 18 hours? You have North Texas Giving Day which moved from $600K+ in 2009 to more than $50M pledged last year to the benefit of 3,000 local nonprofits. Her marketing counsel is spot-on and something she's applying now in her role as President of United to Learn.
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