Oli speaks with Susan Friedman, Professor emeritus in the Department of Psychology at Utah State University. Susan is an author, lecturer, and teacher on animal learning and consults with zoos around the world. In this episode, Susan explains what a label is, and why we should avoid using labels whilst in the process of changing an animal behaviour. Why labelling our dogs “Naughty", “aggressive” or even “stubborn” can be incredibly misleading and may even arm them. She’ll also tell you why the rat is never wrong, and why celebrating approximation is the best way to approach learning.
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