As entrepreneurs, we have a responsibility to manage our mind more than most people. Starting and growing a business will bring up all of your negative self-talk, which of course feels terrible. Yes, your brain is trying to get you to quit because you are going against your programming (to stay safe, focus on pleasure and don't exert unnecessary energy). It is possible to manage these thoughts, not by pushing them away, but through some tools I give you on today's podcast.
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