Crisis communication planning is usually not on the list of "favorite things to do." Favorite thing or not, though, it's vital for any brand to be prepared in a worst-case scenario. Take it from Tylenol: when seven otherwise healthy people dropped dead in 1982 after taking the analgesic for a standard ache, pain or cold, the brand was utterly unprepared. Listen now to learn more.
Pair this episode with a Hive & Honey Riesling.
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