Consumers are crying out for more personalised products - and brands are crying over too much inventory.
Digitization is being hailed as the solution to both problems.
It can make pre-production faster, make product design more flexible, and, of course, save costs.
Digital printing has been one of the earliest technologies to gain real market share.
Starting out as a solution for making customised t-shirts, the technology has now been used by almost every apparel category.
Advancements in equipment have enabled textile manufacturers to print on rolls of fabric. A critical development in supporting smaller orders.
Digital printing can now be applied to almost any based material, a big win for the active sports category, intimate apparel and knitwear.
Today I’m speaking with Andy Yarrow, digital printing industry veteran with two decades of hands on experience.
Andy has held senior management roles with some of the world’s leading digital printing companies including Kornit Digital and EFI.
I reached out to him to learn about what he saw as the biggest opportunities for brands and what were some of the key new developments in digital printing.
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