Mention written communication and most people immediately call you out for being ‘old school’.
Yet today more than ever before most of our communication is actually written. In fact, many argue that verbal communication is now a thing of the past.
From email to text messages, we spend most of our days writing - to customers, team members, friends and even family.
Unfortunately, while technology has made written communication faster and easier, it has not made it better. More often than not, it’s made it worse.
From misunderstandings to misintrerpeted messages - our writing can be our downfall.
But are there short cuts or techniques - or forgotten rules - that can help us make this better?
I’m Jane Singer and thank you for joining me here on A Seat at The Table.
It is my pleasure to have written communications expert Rob Ashton with us today.
In 1998 Rob founded Emphasis, a global learning company that has enabled more than 80,000 people to make much more impact with their professional writing.
His advice has been sought by everyone from the tech giants of Silicon Valley to the Royal Household at Buckingham Palace.
Rob has been investigating the brain science of reading and writing for more than six years, giving him a unique insight into why so much of our written communication fails. He says writing is ‘the invisible medium, hidden in plain sight’.
Today Rob will be talking about:
One of the most difficult things to write is a job description. I always struggle with this. And yet it is a critical part of being able attract the right talent to your business.
The competition to find top talent and fill those critical position is one of the biggest challenges companies face these days - especially in certain markets.
That’s why top corporations and even smaller enterprises rely on Asianet Consultants to help them fill key positions. Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires. They have a well-earned reputation for being able to fill even those difficult to fill positions.
So if you need to recruit new talent - or think that you might be doing that soon, head on over to their website. That’s asiannetconsultants.com.
Now let’s learn from Rob how to improve our written communication.
USEFUL LINKS:
Asianet Consultants: www.asianetconsultants.com
Connect with Rob Ashton: https://linkedin.com/in/robashton1
Follow Rob Ashton: https://www.facebook.com/robashtonwrites
Rob Ashton on Twitter: https://twitter.com/robert_ashton
Ephasis website: http://www.writing-skills.com/
Visit A Seat at The Table's website at https://seat.fm
