One of the biggest marketing challenges that companies face is differentiating themselves from their competitors.
Unfortunately, most companies think the best strategy is to make themselves look as much like everyone else - or as much like the market leaders - as possible.
Their website adopts a similar look. Their logo follows the same style. Promotional material looks like what everyone else is doing.
The thinking is that what works for one will work for all. The reality is that customers see a group of companies that all look that same - and so you don’t stand out or catch their attention.
It makes it very difficult for customers to see why they should take the time to see what you offer.
But can you really take a product or service that seems more like a commodity than a one-of-a-kind and make customers see it as not only different - but maybe even better?
I’m Jane Singer and thank you for joining me and being part of our international community that now spans over 100 countries.
Today I’m speaking with Matthew Stibbe, CEO at Articulate Marketing, a UK marketing agency specializing in the technology sector. He’s created marketing strategies, content and campaigns for clients including Microsoft, Google and HP.
Before that he founded and was CEO at Intelligent Games, a 70-person computer games company where he designed games for LEGO and produced two games based on Dune.
Even if you are not a technology company, Matthew offers a lot of best practices that are applicable to any B2B company.
In this episode Matthew talks about:
1. How using an educational approach can differentiate your product in the market.
2. Turning your company website into a lead generating machine.
3. How a B2B company can stand out - even in a very crowded market.
And a lot more…
Another challenge that companies face today is finding the right talent for those difficult to fill positions. Most companies that have tried to fill positions on their own have found that it often ends up in weeks or months of frustration.
A lot of successful businesses have solved this problem by partnering with Asianet Consultants, which helps companies fill those often difficult-to-fill positions in Asia.
Since 1988 Asianet has been working in partnership with its global clients to help them make the right strategic hires.
Let’s find out from Matthew how we can position our products to stand out - and win customers.
Helpful Links:
Connect with Matthew Stibbe: https://www.linkedin.com/in/matthewstibbe/
Articulate Marketing’s website: www.articulatemarketing.com
Matthew’s blog about modern management: www.geekboss.com
Learn more about Asianet Consultant: https://www.asianetconsultants.com/
Visit A Seat at The Table's website at https://seat.fm
