Description

Ben and Jay revisit the fascinating topic of behavioral science with Kristen Berman, CEO of Irrational Labs.   Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely, helping companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users.  She also co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans.

Hear Kristen talk about:

• The application of behavioral science in healthcare, including how we might encourage better adoption of public health measures
• The connection between Jobs To Be Done theory and behavioral science
• How her partner using social influence to get her to have Lasik surgery
• Her early experience at Intuit, a company admired for its approach to innovation

Watch Kristen's TED Talk here
Check out the Behavioral Design Bootcamp

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