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Artists like Priscilla Block, Andrew Jannakos and Elvie Shane are using TikTok to tilt the playing field to their advantage. Freelance journalist Tom Roland explains how and why it's working.

Is TikTok for real, or is the social media platform another flash in the pan that promises more wannabe country music stars than actual stars? Recently, Tom Roland wrote an article for the Billboard Country Update called TikTok’s Timely Rise In Country Music.

If you don't understand the platform, don't worry. If you're deep in a TikTok wormhole, you'll appreciate what Tom says about the path artists are taking and why it's legit.

Read: TikTok's Timely Rise In Country Music

Contest: The Eric Church ViewFinder I'm giving away. Tweet about the show with the #CMMP hashtag for a chance to win.

Bookmark: Roland Note, The Ultimate Country Music Database

Listen: Andrew Jannakos, "Gone Too Soon"
Listen: Elvie Shane, "My Boy"
Listen: Priscilla Block, "Just About Over You"
Listen: Priscilla Block, "Thick Thighs"