Show notes are basically a written post for your website or blog that covers the content that you discussed in your podcast. There are many reasons why show notes should be part of your podcasting promotion and a few are talked about on today’s podcast episode.
Ideally you want to continue the relationship with your audience after they have listened to your show, so getting people to your website or blog via your show notes page gives them an opportunity in which to do so.
If you want your podcast to be found by new listeners it needs to be indexed and featured in search results. Unfortunately, Google can’t search MP3 files (at least not yet) so you need to include important keywords that are said in your podcast to be somewhere on the internet where the Google bots can find them. Remember to make them readable with at least 300 words.
Use your show notes to direct listeners to any links that you may have mentioned in the episode including affiliate links, online courses, books andinvite them to join your email list for newsletter and podcast updates.
The more content you have online the more legitimate you’ll look online to the search engines and others when they are searching online.
When sharing your episodes you want a link that’s going to work for everyone no matter what device they’re using, Android or Apple which is not the case with some podcasting platforms.
If you provide links or mention articles or just want to share your guest’s information, you can include them in your show notes. Listeners won’t need to take notes or re-listen to portions of your podcast for links they may have missed.
There are many other important reasons for show notes and I invite you to share some of your own and when you are ready to start your own podcast, please send an email to info@ablakeenterprises.com to schedule your 30-Min Complimentary Discovery Call or to enroll in the 90-Min Mini Coaching Session which is a great investment of $97.
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Today’s episode was sponsored by NspireD LLC, www.nicolleinspires.com - NspireD by Nicolle Collection of inspirational t-shirts.
--- Send in a voice message: https://anchor.fm/delawareblogger/messageIf you are ready to start a podcast and need assistance, please send an email to info@ablakeenterprises.com and you can find and follow me on all my social media platforms at https://linktr.ee/ablakeenterprises
