Even though more than 32% of Americans have listened to a podcast in the past month. Re-purposing podcast content in other social media channels is how you can tap into new audiences and introduce them to your brand. While the most important benefit of re-purposing podcast content is to broaden your brand and expand your exposure online, re-purposing your podcast content into a blog post, YouTube video, social media post, newsletter and email provides great value including:
Credibility as a SME: Re-purposing your podcast topic creates credibility and makes you an authority on the subject or the Subject Matter Expert (SME).
Listen to this entire episode to learn the 5 Ways in which to re-purpose or re-package your podcast content.
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