Big beer has a lot of resources to help boost their sales and keep the little guys down. But we have some tricks of our own and some aspects of being small that work in our favor. I cover some of those sales strategies that have helped us over the years. They might be pretty common sense but hey, they work! And that’s what matters.
Any particular strategies work in your favor? Any particular sales victories you’d like to share? I’d love to hear all about it! Email me at info@othercwords.com.
In the meantime, please subscribe, rate, and review to help out this podcast! 5 stars goes a long long way and I so appreciate your support. I know it says write a review and that can be daunting but apparently Apple isn’t asking for a novel. A simple Hey! What’s up? Would be more than fine! And for more information about me and this podcast visit us online at othercwords.com or on social media @othercwords.
References:
"Hyper-local Commerce and Smaller Brands Benefit from Post-Pandemic Consumer Trends". Barbara Thau. US Chamber of Commerce. 1 July 2021.
"What is the 'Shop Local' Trend?". Empire Creative website.
Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode.
If you’ve enjoyed this episode, please share it with a family member, a friend in the alcohol industry, or even just a stranger on the street! I so appreciate your support.
For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!
