UPDATE! Have added a PERFECT example for this episode which happened a week after it launched, while I was doing deliveries in SF. To just listen to that experience, skip ahead to 17min: 16sec. Enjoy!
In the alcohol beverage industry, you have big beer. Macro labels that are brands we all know, all got excited about drinking once we hit college. They were small brands once and have built beer empires in this country by flooding the market with easy drinking, standardized products. And on top of that, they maintain a stranglehold on local draft lists and grocery store cold boxes through discounts, perks, and simple market share muscle flexing through their regional distributors. So here is my letter to Big Beer that I have always wanted to write, giving them a piece of my mind as they continue to create challenges for us little guys in this large alcohol market.
Have you been out in the market in your industry and had similar issues with the big brands? Need to let off some steam about your experiences? I’d love to hear all about it! Email me at jenn@drinksbizwomen.com.
Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode.
If you’ve enjoyed this episode, please share it with a family member, a friend in the alcohol industry, or even just a stranger on the street! I so appreciate your support.
For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!
